Information and Publicity

WP 3 leader: Europäische Akademie Bozen, Institut für Regionalentwicklung und Standortmanagement (EURAC)

Communication Strategy

The communication objectives of COMUNIS refer to different levels and target groups:

On the regional level:

• Municipal councils (create awareness for the necessity of inter-municipal cooperation; communicate the advantages of commercial location development (CLD); motivate for active cooperation with local entrepreneurs).
• Entrepreneurs (inform about potentials and possibilities, motivate for cooperation, adjust supply and demand, networking).
• Population (transparency, participation in the process, image-building).
• Responsible authorities on respective administrative levels.
• Spatial and economic sciences, as well as private regional devleopment advisory offices.
• Other municipalities (information, motivation for similar activities)

On the transnational level:

• Alliance in the Alps (spreading idea of CLD)
• Scientific Community
• Alpine Convention
• Arge Alp
• Local authorities dealing with CLD in isolated regions.

Dissemination Plan

The information & publicity activities will be differentiated in view of the following three target groups:

1. Media and general public: COMUNIS homepage, periodical newsletter and project flyers
• Final conference
• Press releases in local newspapers and on Alpine wide-level
• Project synthesis booklet (small) in all languages (de, fr, it, sl)
• Popular scientific final publication in English and original languages
2. Concerned  municipal councils: - presentation of CLD concept and strategies in council meetings or other public events
3. Municipalities: e-mailings
4. All target groups: Small project synthesis booklet

Expected Outputs

• Project logo               
• Website, present for the project lifetime and min. two years longer (exclusively in English) with special sections for pilot regions in national languages               
• Two project flyers (in English, German, French, Italian, Slovene)
• Six newsletters (in German, French, Italian, Slovene)
• One project synthesis  booklet (in German, French, Italian, Slovene) and one popular scientific final publication (in English and original languages)
• One final conference with simultaneous translation (German, French, Italian, Slovene)
• Communication concept
• Regular press releases